- Inform attendees about NetworkTables at your event website. Tell them about the tool, what to expect, and what the advantages are. Embed the sessions on your website – read more.
- Instead of sender name [YOUR EVENT NAME], make it more personal, add a name, for example, Best regards, Lisa – [YOUR EVENT NAME]
- Your welcome email may be too long, “call to action” might be too far down. Keep it sweet and short. Always remember, if someone opens the email on their phone – how far do they have to scroll down?
- Timing is crucial. Do you know your audience’s highest opening rate? In general, we advice: Tuesday, Wednesday, Thursday between 9.00 AM – 3.00PM.
- Do you use hashtags? It’s important! Add a hashtag in the event or session name. When people share sessions, they also share your hashtag.
- #Share, #share, #share! Share the sessions URL via your social media channels! Tag the host and event sponsor for more visibility and engagement.
Make sessions more attractive for attendees:
- Avoid words like 'sponsors', it doesn't sound friendly. Use more appealing words: experts, exhibitors, delegates, etc.
- Instead of using company names, use topics. "Meet NetworkTables", could become: "How to increase your event ROI's"
- Use speakers photos instead of company logos; it's more personal. Additionally, the speaker is more approachable for attendees onsite.
Encourage more meetings requests
- Set up the max meeting request to 2-3 times the amount of the meetings they can attend. Attendees will feel encouraged to request more meetings.
- Ask hosts to promote tables online:) Read here the article
- If a table is not popular, we recommend the following:
- Update the topic to something more appealing. Don't wait too long with this!
- Delete the table before the event starts and inform the host (if still empty). You don't want your host to arrive at an empty table.